Funnder
Industry → Real Estate

AI-Powered Lead Capture & Conversion for Real Estate Professionals
Never Miss Another Buyer or Seller Again

Claim Sales Agent
AI Lead Response

Never Miss Another Buyer or Seller Again

In real estate, speed is everything. The agent who responds first wins 78% of the time. Yet the average response time to online inquiries is 15 hours. By then, your lead has toured three homes with a faster competitor and forgotten you exist.

Funnder ensures you're always first. Our AI responds to every inquiry instantly—whether from Zillow at midnight, your yard sign on Sunday, or Instagram DM during your daughter's recital. It qualifies leads, answers property questions, schedules showings, and nurtures prospects until they're ready to buy or sell. You focus on closing deals while AI handles the heavy lifting of lead capture and conversion.

Industry Stats
Real Estate Statistics

Real Estate Lead Generation Reality:

  • 78% of buyers work with the first agent who responds
  • $8.2 billion wasted annually on leads that aren't properly followed up
  • 35% of online inquiries come outside business hours
  • 89% of buyers use online resources in their home search
  • Lead response within 5 minutes is 100x more likely to convert
  • 48% of agents never follow up with online leads
Hidden Costs

The Hidden Cost of Being Human

The Speed-to-Lead Crisis

The Speed-to-Lead Crisis

A buyer inquires about your listing at 8 PM while you're at dinner. By the time you respond the next morning, they've already scheduled showings with three other agents. In real estate, every hour of delay reduces conversion probability by 60%. The commission you lose to slow response time likely exceeds your entire annual marketing budget.

The Lead Source Chaos

The Lead Source Chaos

Leads flood in from Zillow, Realtor.com, your website, social media, yard signs, and referrals. Each platform has different response requirements and expectations. Managing this chaos manually means dropped balls, missed opportunities, and poor reviews that tank your online reputation.

The Qualification Time Sink

The Qualification Time Sink

You spend hours on tire kickers who "might buy someday" while serious, pre-approved buyers slip away. Without systematic qualification, you waste precious time on dead-end leads instead of focusing on clients ready to transact. Every unqualified showing is an hour you'll never get back.

The Follow-Up Failure

The Follow-Up Failure

That couple who toured last month and "needed to think about it"? They just bought from another agent who stayed in touch. Studies show it takes 8-12 touches to convert a real estate lead, but most agents give up after two. Your CRM is full of gold, but you're too busy to mine it.

The Listing Lead Leak

The Listing Lead Leak

Homeowners considering selling visit your website, check your recent sales, then leave without contacting you. These high-intent seller leads are gold—average commission of $15,000—but without capture mechanisms, they vanish into the ether, likely calling a competitor who advertises more aggressively.

The Speed-to-Lead Crisis

The Speed-to-Lead Crisis

A buyer inquires about your listing at 8 PM while you're at dinner. By the time you respond the next morning, they've already scheduled showings with three other agents. In real estate, every hour of delay reduces conversion probability by 60%. The commission you lose to slow response time likely exceeds your entire annual marketing budget.

The Lead Source Chaos

The Lead Source Chaos

Leads flood in from Zillow, Realtor.com, your website, social media, yard signs, and referrals. Each platform has different response requirements and expectations. Managing this chaos manually means dropped balls, missed opportunities, and poor reviews that tank your online reputation.

The Qualification Time Sink

The Qualification Time Sink

You spend hours on tire kickers who "might buy someday" while serious, pre-approved buyers slip away. Without systematic qualification, you waste precious time on dead-end leads instead of focusing on clients ready to transact. Every unqualified showing is an hour you'll never get back.

The Follow-Up Failure

The Follow-Up Failure

That couple who toured last month and "needed to think about it"? They just bought from another agent who stayed in touch. Studies show it takes 8-12 touches to convert a real estate lead, but most agents give up after two. Your CRM is full of gold, but you're too busy to mine it.

The Listing Lead Leak

The Listing Lead Leak

Homeowners considering selling visit your website, check your recent sales, then leave without contacting you. These high-intent seller leads are gold—average commission of $15,000—but without capture mechanisms, they vanish into the ether, likely calling a competitor who advertises more aggressively.

The Speed-to-Lead Crisis

The Speed-to-Lead Crisis

A buyer inquires about your listing at 8 PM while you're at dinner. By the time you respond the next morning, they've already scheduled showings with three other agents. In real estate, every hour of delay reduces conversion probability by 60%. The commission you lose to slow response time likely exceeds your entire annual marketing budget.

The Lead Source Chaos

The Lead Source Chaos

Leads flood in from Zillow, Realtor.com, your website, social media, yard signs, and referrals. Each platform has different response requirements and expectations. Managing this chaos manually means dropped balls, missed opportunities, and poor reviews that tank your online reputation.

The Qualification Time Sink

The Qualification Time Sink

You spend hours on tire kickers who "might buy someday" while serious, pre-approved buyers slip away. Without systematic qualification, you waste precious time on dead-end leads instead of focusing on clients ready to transact. Every unqualified showing is an hour you'll never get back.

The Follow-Up Failure

The Follow-Up Failure

That couple who toured last month and "needed to think about it"? They just bought from another agent who stayed in touch. Studies show it takes 8-12 touches to convert a real estate lead, but most agents give up after two. Your CRM is full of gold, but you're too busy to mine it.

The Listing Lead Leak

The Listing Lead Leak

Homeowners considering selling visit your website, check your recent sales, then leave without contacting you. These high-intent seller leads are gold—average commission of $15,000—but without capture mechanisms, they vanish into the ether, likely calling a competitor who advertises more aggressively.

Complete Platform

Complete Real Estate AI Platform

Everything you need to capture, qualify, and convert every lead—all in one intelligent system.

Instant Lead Response Across All Channels
Core

Instant Lead Response Across All Channels

Your AI agent monitors and responds to inquiries from every source simultaneously. When someone asks about your listing on Zillow, texts your yard sign number, or DMs your Instagram, they get an immediate, intelligent response. The AI knows your listings, understands buyer needs, and speaks with your brand voice—all within seconds of contact.

Intelligent Lead Qualification & Scoring
Core

Intelligent Lead Qualification & Scoring

Not all leads are created equal. Your AI determines who's serious and who's browsing. It asks the right questions naturally: timeline, pre-approval status, must-haves, current living situation. Then it scores each lead so you know exactly where to focus your energy for maximum ROI.

Automated Showing Scheduling & Coordination
Core

Automated Showing Scheduling & Coordination

The back-and-forth of scheduling showings wastes hours weekly. Your AI handles it all: checking listing availability, coordinating with sellers, booking your calendar, and sending confirmations with directions.

Smart Yard Sign & QR Code Lead Capture
Add On
Advanced

Smart Yard Sign & QR Code Lead Capture

Transform drive-by traffic into qualified leads. Smart QR codes on yard signs instantly capture visitor information and deliver property details. The AI engages immediately, offering virtual tours, scheduling showings, and even cross-selling similar properties. Every drive-by becomes a captured lead.

Persistent Nurture Campaigns
Core

Persistent Nurture Campaigns

Your AI never forgets a lead. It maintains personalized communication based on each prospect's preferences and behavior. New listings that match their criteria, price reductions on viewed properties, market updates for their area—all delivered automatically at the perfect frequency to keep you top-of-mind without being annoying.

Listing Presentation & Seller Lead Intelligence
Core

Listing Presentation & Seller Lead Intelligence

When homeowners research agents, your AI captures their interest before they contact competitors. It can provide instant home valuations, shares your recent sales success, schedules listing consultations, and even begins gathering property information for faster listing launch. Convert curious homeowners into signed listing agreements.

See It In Action

See Your AI Agent in Action

Real scenarios where your AI agent turns opportunities into closed deals.

It's 11:30 PM. Jennifer and Mark are in bed browsing Zillow and find your listing at 123 Oak Street. They submit an inquiry. Within 15 seconds, your AI responds: "Hi Jennifer! Thanks for your interest in 123 Oak Street. This 4-bedroom home has been incredibly popular—we've had 3 showings already this week. I can schedule you for a private tour as early as tomorrow at 10 AM or 2 PM. The sellers are motivated and reviewing offers this Sunday. Would you like to see it tomorrow?" Jennifer confirms 10 AM. The AI books your calendar, sends confirmations to all parties, and provides Jennifer with parking instructions and your photo. It then asks about pre-approval and other must-haves, identifying them as serious buyers ready to offer. By the time you wake up, you have a qualified showing with eager buyers—not just another Zillow lead.

The Midnight Zillow Inquiry

Scenario 1

David drives by your listing every day on his commute. Finally, he stops and scans the QR code on your yard sign. Instantly, he receives a virtual tour link and property details. Your AI engages: "Hi David! I notice you're interested in 456 Elm. This neighborhood is fantastic—the elementary school is rated 9/10. Are you looking to move to this area?" David mentions he needs to sell his current home first. The AI pivots: "I can help with that! Many of our clients are in the same situation. Would you like a free valuation of your current home? I can also explain how we coordinate selling and buying to avoid double moves." David provides his address. The AI delivers an instant CMA, schedules a listing consultation, and adds him to campaigns for both buying and selling. One yard sign interaction becomes a double-sided transaction worth $30,000 in commission.

The Yard Sign Gold Mine

Scenario 2

You post a stunning kitchen photo from your new listing on Instagram. Emma DMs: "OMG! Is this still available? What's the price?" Your AI responds instantly with price, key features, and availability for showings. Emma mentions she's getting married in June and wants to buy before then. The AI identifies her timeline urgency, confirms she's pre-approved, and offers three showing times. It also mentions two similar properties that might interest her, maximizing your showing efficiency. Emma books all three for Saturday morning. The AI sends her a tour itinerary, property comparison sheet, and your recent testimonials from other newlywed buyers. Your Instagram post just converted to a serious buyer tour—while you were showing other properties.

The Instagram Success Story

Scenario 3
Solutions

Solutions for Every Real Estate Professional

Solo Agents

Compete with big teams without hiring staff. Your AI handles lead response, qualification, and nurturing while you focus on showings and closings. Perfect for agents doing 20-50 transactions annually who want to scale without the overhead.

Real Estate Teams

Intelligently route leads to the right team member based on location, price point, or property type. Maintain consistent team communication standards while allowing individual agent customization. Track performance across your entire team with unified reporting.

Brokerages

Offer Funnder as a recruiting and retention tool. Provide enterprise-wide lead response standards while maintaining agent autonomy. Aggregate brokerage-wide data for strategic decision-making. Volume discounts available for 10+ agents.

Property Managers

Automate rental inquiries, schedule property showings, conduct initial tenant screening, and manage maintenance requests. Handle the high volume of rental leads without drowning in repetitive communications.

New Construction

Capture builder leads from model homes and development sites. Schedule hard hat tours, manage lot reservations, and nurture buyers through the construction process. Coordinate with preferred lenders and design centers automatically.

Integrations

Integrates with Your Entire Tech Stack

Funnder works seamlessly with the tools you already use. Connect with Zillow, Realtor.com, Follow Up Boss, kvCORE, LionDesk, Chime, BoomTown, Salesforce, ShowingTime, Calendly, DocuSign, Matterport, and more. If it has a webhook, API, or MCP, we connect to it.

Integrations overview
FAQ

Common Real Estate Agent Questions

The AI is remarkably natural and can handle complex real estate conversations. Many clients never realize it's AI unless they specifically ask. If they do ask, the AI transparently identifies itself as your "automated assistant" and offers to connect them with you directly if they prefer. Most clients appreciate the instant response more than they care about talking to AI.
Your AI has access to your MLS data and listing information. It can answer questions about square footage, schools, HOA fees, property taxes, recent updates, and more. For questions it can't answer, it captures the inquiry and promises you'll follow up with details—then alerts you immediately.
Yes, with parameters you control. Set your available showing windows, buffer times between appointments, and drive-time calculations. The AI books within these parameters and syncs with your calendar in real-time. You can also require approval for certain scenarios, like Sunday showings or properties over 30 minutes away.
Funnder is built with real estate compliance in mind. The AI is trained on fair housing laws and never asks or responds based on protected classes. All communications are logged for compliance records. We work with major brokerages to ensure our system meets their compliance requirements.
Most agents are live within 48-72 hours. We'll connect your lead sources, import your listings, set up your calendar integration, and customize your AI's responses. You'll have a dedicated onboarding specialist who understands real estate. Many agents close their first Funnder-generated lead within two weeks.
Never miss an opportunity again.

Find your business and claim your agent

AI voice and chat agents that communicate naturally till the person makes a purchase, takes the next step, shares details, gets assisted or naturally drops off.

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